We are excited to launch a new visual brand for the Jewish Alliance. We love our old logo and we know that many of you feel the same way. So, let us explain why we are refreshing our look.
Our current logo has served the Alliance for nearly ten years, and during that time we have grown and evolved. We have always been focused on community, and now we are more community-centered than ever.
It’s no accident that we are unveiling this new logo now. We have turned the page on 5780, and welcomed a new year filled with unlimited possibilities. This also marks a pivotal time for the Alliance as we embark on a new strategic vision — one that was built by and for the community.
There is a great deal of meaning behind every aspect of our new logo. It was designed to reflect who we are at the Alliance — and more importantly, who we are as a community.
First, we warmed up the color palette. This creates a much more modern look and feel. We are a warm, welcoming, and accessible organization, and our new logo reflects that.
It is also important that we create a brand that is uniquely Jewish and uniquely Rhode Island. The focal point of the design is the Star of David — the most recognizable symbol of modern-day Judaism and one that deserves to be front and center in our new brand.
Placed over the Star is a wave — this represents our specific geographic location: the Ocean State. The wave also symbolizes a powerful force that propels energy forward. When the power of the wave combines with the colors in the gradient, it creates forward movement; what better way to personify the strength and vibrancy of our community!
So there you have it:
Bold. Accessible. Forward thinking. Forward moving. Uniquely Jewish. Uniquely Rhode Island.
Jewish Alliance of Greater Rhode Island: HERE FOR GOOD.